Allen Fly Fishing began in 2007 as the dream of one man to take his manufacturing experience and contacts and apply them to products for people to enjoy: fly fishing reels and fly tying hooks. Driven by a passion to perfect his products and a serious work ethic, Justin was a one-man crew for the first three years of the company. As Justin and his family had been directly impacted by the U.S. economic downturn of the mid-2000s, he was also inspired by a desire to make his products available to all fishermen, since an all-too-common barrier to entry to our wonderful sport is the idea that “fly fishing is expensive.” Instead, Justin sought to provide quality products for an unbeatable value, a concept that will always be one of the defining ideals for the company.

Eventually, the company reached a point where its popularity was too much for the one-man show, and now has seven employees, and two more outdoor brands. But we’re still just as dedicated to keeping close connections with our customers, despite how much our product line has expanded (and improved)! No matter what, the most important thing for us is that we are anglers providing fellow anglers with the best value in fly fishing. Value in our products, value in your experience, and value in our approachability and customer service. We never want to lose touch with our customers, and strive to always be available and eager to talk, answer questions, or simply chat about fishing. Our customers are part of our journey and the foundation of our future.

We truly appreciate that you choose to make us a part of your fishing experience. Don’t hesitate to get in touch with us and let us know how we can ensure it is a great one!


Contact Information

General inquiries can be sent to:

Customer Serivice: (817) 576-8988





Exterus      Sixgill

Two additional quality brands we proudly operate 


Warehouse/Showroom Address:

565 Commerce St. Ste. 100, Southlake, TX 76092

Showroom Hours: 9am - 5pm M - F, Closed on the Weekend